AND by Anita Dongre — Chic, Classy and Charismatic
Another day, another notification popped up on my phone. It was my father’s regular WhatsApp forward. This time, it said, “Did you know? These 9 brands are of Indian origin. Tap to check out the list!” I tapped. Upon tapping, to my surprise, I found out that 'AND' is actually a portmanteau word made up of its founder’s name, Anita Dongre. That was the moment AND stood out for the first time in a mall among myriad brands like Zara, Mango, Forever New, and H&M. Founded in 1995, AND was a part of AND Designs India Limited which later in 2015, was rebranded to House of Anita Dongre Limited under its subsidiary, Ochre & Black Private Limited. With 112 stores in India, today AND is known as a brand that makes global styles for contemporary women. They understand fashion, comfort, quality, and style, appealing to those who are progressive, ambitious and lead a fulfilling life. AND is known for its diverse range of clothing including dresses, tops, bottoms, jackets, co-ord sets...